So you’re thinking about getting a new website. You’ve either never had a law firm website before or you’ve had a website that just didn’t work to generate new business. Maybe it was poor design, bad content or it was practically invisible to people searching on the web because it didn’t rank high in the search engines. If [...]
Entries from September 2006
September 27, 2006
5 SEO tactics NOT to use on your law firm’s website or How to get penalized by the search engines
Many webmasters, website owners and SEO’s try to spam the search engines. No, not that spam. When most people hear the word “spam” they think of email spam in their inbox or this. “Spamming the search engines” is when tactics are used to try to trick the search engines into getting them to rank your site higher. [...]
September 20, 2006
How to Measure the Performance of Your Law Firm’s Website
Law firms around the country use many different ways to market their practice. From television advertising, radio adverting, Internet marketing, Yellow Pages, direct mail, outdoor advertising, attorneys market their practice by any way the law will allow. Attorneys in Kentucky recently took an advertisement out in the newspaper to market themselves to family members of victims who died [...]
September 17, 2006
How to choose the right SEO (Search Engine Optimization) company
Raise your hand if you’ve been burned by a salesperson before. Yes, anyone reading this has fallen prey to shady sales people and companies in the past. Whether it was the Don Lapre infomercials from years ago (Don Lapre spoof), or that salesman the told you your first website was going to bring in tons of business [...]
September 15, 2006
Do people really look on the Internet for an attorney?
Attorneys in small firms who have been practicing law for many years know that growth of the Internet is changing the legal marketplace. While most small firms depend on referrals from other attorneys and previous clients, there are few that can survive without additional new clientele. With the popularity of the Internet, the Yellow pages are not nearly [...]
September 13, 2006
Importance of Your Site Design & Huge Sideburns
The great majority of lawyer websites that I see have bad hideous website designs. I’m pretty sure most of them were designed even before there was an Internet. They look that bad. The funny thing for me, as an Internet Marketing Consultant for Lawyers, is when I tell an attorney how bad his/her website is, most [...]
September 11, 2006
Getting Links From Directories
One of the ways for law firms to be found on the Internet is to get listed in popular lawyer directories. Although the majority of your business may be through referrals from past clients, most consumers do not know the name of an attorney when they are looking to hire one. Even when consumers do [...]
September 9, 2006
How Search Engines Rank Websites
The most common question attorneys will ask me is “How do I get my site up higher in the search engines?.” Before I explain the answer to that question, let’s make sure you understand what a search engine is and how they work. A search engine is simply a database made up of electronic documents, [...]
September 8, 2006
How is my firm’s website ever going to be found?
The Internet is enormous. Millions of websites are on the World Wide Web today with thousands of new sites being created on a daily basis. The reality is that the vast majority of lawyer websites created are virtually invisible to Internet users. With nearly 80% of Americans using the Internet today, making your website highly [...]
